INVEST IN PERSPECTIVE
The key to any successful business starts with gut instinct and is supported by thoughtful planning. Understanding how a clear marketing plan can impact your business model as a whole can give you the advantage.
Traditionally, professional services firms that do not have a dedicated marketing team take one of a few unsuccessful paths - apply a scattershot approach and change directions frequently, create a business development plan once and fail to maintain it, or create a plan as an afterthought after business development stagnates. The result of any of these approaches might make anyone skeptical of an ongoing investment in marketing strategy.
Marketing communications touches all aspects of a successful business from branding to business development to client relationships to budgeting to internal communications and beyond. That is the reality. Marketing is a continuous process that can not only help you generate interest in your fantastic product or service, but can help you attract and retain the talent to ensure your product or service remains fantastic.
Don't underestimate the value of sound marketing.