Unless your firm’s revenues can carry the overhead of experienced senior-level marketing, it makes financial sense to outsource. But how can you ensure that consultant perspective will reflect your highest priorities? I’ll tell you how.. start with a team with a lot of corporate experience under their belt. Better yet, hire a team that is modular so that you don’t replace their overhead for yours.
Let me ask you this… how many marketing programs do you have running right now, today? How many different messages, visual images, price points, managers are involved? Who is tracking results and analyzing metrics? What are you spending on all of these efforts in terms of time and funds? How many programs are you paying for, but not running? It starts to get overwhelming, doesn’t it?
With more than 20 years of corporate marketing experience for professional services firms, the GoFish Communications team innately works from an in-house perspective. That means budgets are important, timelines are sometimes tight, and shifting priorities and working with personalities are the norm. Experience with multiple firm structures and leadership dynamics means that we aren’t working in a vacuum. Rather we can lend best practice advice and view your goals, plans and priorities from an objective vantage point.
The fact that the GoFish Communications team is a partnership of different talents and skills puts control in your hands. You can not only modify the services you receive, but budget for only the modules you utilize. Often companies interview full service marketing firms only to be surprised by estimates that could pay for a full time junior level marketing position in-house. But then you are back where you started.
So here’s my advice, hire a marketing partner. Hire a firm that will work with your senior team on their level, from their perspective and create a lean and effective marketing program that will maximize your business plan and can be realistically managed.